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Ultimate Tutorial for WordPress Website SEO

Why do you need to do WordPress Website SEO

Where there is traffic, there is search, and where there is search, SEO is needed. The traffic obtained by SEO is the most valuable and relatively stable resource. Of course, you can use the paid traffic, like Facebook ADS or Google AdWords. But you must realized that you need to keep paying for the traffic which will stop once you stop paying. You have to consider about the ROI of your Ads seriously.

On the other hand, SEO doesn’t cost you a penny. Instead, it can bring you more valuable and persistent traffic than those paid Ads.  

While, SEO is a technical work and you do need to learn expertise to master it. in this ultimate WordPress SEO tutorial, I will share those most fundamental and effective SEO skills with you. Here we go.

Advantage of doing WordPress Website SEO

The general opinion on the Internet is that WordPress is more suitable for Google SEO. Here are why:

1. Open source, free and powerful;

2. Reasonable structure, conducive to SEO layout;

3. There are a lot of theme templates and appearances to be applied. With the SEO plug-in, there is no need to worry about the loss of SEO information caused by changing the theme;

4. There are many developers, and many functions can be implemented by ready-made plug-ins.

WordPress SEO optimization includes two aspects, one is content and the other is techniques.

Content is the foundation of SEO optimization, and any techniques and tricks just help your content to rank better.

Without content, techniques alone are meaningless. You can’t expect people to be attracted by the trash in your sites. High quality content is the core that can bring you natural traffic and passive income.

Skills of WordPress Website SEO

1, Decide whether to use a domain name with www

Most people are accustomed to think that any website should be like www.google.com, but in fact, google.com is the main domain name, and www.baidu.com is a subdomain.

For Google SEO, the mainstream point is to use the main domain name directly. Make a 301 redirection to the domain name with www. What needs to be reminded here is that if your website has been using a domain name starting with www for a period of time, there is no need to deliberately change it to one without www. Although it is recommended to use it, this has no direct impact on the SEO effect

2, Install SSL Certificate

If you look closer, you will find most websites have this door lock icon. It stands for that this website already has SSL security certificate and can be visited through https Link. It unsafe if you don’t see this icon.

Google has also stated that it is recommended that all websites enable SSL security certificates, and there are free SSL security certificates. Many virtual hosts can install SSL certificates with one click, so you don’t have to worry about additional costs and technical issues.

If you are using SiteGround, you can refer to this tutorial for SSL installation:

3, Work on your website title

There are two options for site title and subtitle in WordPress settings. Those two options are quite important for WordPress Website SEO

The site title is usually the name of your website, while the subtitle is a short paragraph that describes the overall content or purpose of your site. And this paragraph should contain the keyword information that that you need to do SEO.

Those information will be collected by Google, when someone searches something, Google will cross check it with those information you left there and decide if your website is the relevant result. Of course Google does not only check that, but title and subtitle do matter.

4, Install WordPress SEO Plugin

There are pretty many SEO plugins, I use Yoast, and sometimes Rankmath.

It is quite simple to install those plugins. Select Add directly in the WordPress background plugin, and then search for SEO. All 4 SEO plugins in the above picture can be considered, but it’s recommended to use only one SEO plugin at a time

These SEO plugins can help you to standardize the content of the title, description and some social tags of your website without changing the theme of these key codes.

5, Set up SEO-friendly permalink

WordPress’s permalink settings are very convenient, you can modify them directly in the background settings.

It is recommended to choose a permalink in the format of the post name. You can also customize the format.

However, once the fixed link is determined, it is not recommended to modify the website after many pages are already indexed by search engines.

6, Put Keywords in your article

When using Yoast SEO and Rank Math, an SEO prompt box will appear on the page where you post the article, which will give you some SEO suggestions, including the use of Focus Keyword (focus keyword/center keyword)

Perhaps some SEO newbies don’t understand what that means.

Take this WordPress website SEO optimization article as an example. One of the goals that I want to achieve in writing this article is that others can search for this article through Google search for “WordPress website SEO”, and the ultimate goal is to rank first.

So you can see that this article contains the term “WordPress website SEO”.

At the same time, when writing articles, you also need to pay attention to a keyword density. Don’t use keywords in various unreasonable ways in order to highlight keywords. Sometimes, such as this article, the keyword density should not be low after writing, but as long as it is Reasonable appearance, do not have to worry too much, my experience is that Google can identify whether you are using this keyword in a natural way or just for SEO.

7, A good title matters

This goes without saying because title is the first thing your audience sees and the search engine take it as a important reference.

It’s not easy to summary how to make a good title, but from a SEO point of view, remember to incert the main keywords of your article in the title. For example the following:

• The ultimate solution for WordPress website SEO

• Do these WordPress website SEO and your traffic will soar

• From these points, do a good job of WordPress website SEO

A keyword can be combined into many different titles, but which title can increase the click-through rate more is also a knowledge.

For English websites, you can use the following websites to test the quality of the title.

• Recommendation of seven SEO tools suitable for English website article title analysis

When writing the title of the article, be careful not to have too many words, otherwise the search results will be incomplete.

8, Edit your meta Description

The red box in the above picture is the meta description of the webpage. In fact, Google has already stated that so it is not a big problem whether you write the description information or not. Whether you write it or not, Google will automatically generate a description based on the content that it read and recognized.

But in the actual search results, if you write a description, it will give priority to the description you wrote.

The description information in the above picture is generated automatically by Google, without using my own Descriptions.

While this is what I wrote on purpose. You can just edit it by using the SEO Plugins

This meta description, like the title, also involves writing skills. If you write it well, you may rank second because it is more attractive than the first description, and users click on your page instead of the first content.

In fact, we do not need to manually write description information for each article, because it is too tiring. For those article that you elaborately wrote and promote, you can write a dedicated meta description. But for the rest, it’s totally up you if you want to write it or leave it for Google to generate automatically.

9, Use heading wisely

When talking to SEOers, Google said that even if your website has multiple H1 tags, Google can identify which is the correct title.

However, my suggestion is that we should use all levels of headings in accordance with normal and reasonable whether Google can recognize it or not.

The usual specification for using headers is:

1. Use H1 for the title of the webpage

2. Use H2 for subtitles

3. The others decrease in order

For example, this article uses the three-level headings of H1, H2, and H3.

After all, h1 to h6 are considered to be a webpage specification code, and everyone likes people who follow the rules.

10, Use table of content for long article

Table of contect for WordPress Post

Google relatively prefers long articles, but long articles are not very suitable for users to read. Therefore adding article directories can improve user experience on the one hand, and also facilitate search engines to determine the content of articles.

The way to add an article directory in WordPress is very simple, just install a directory plugin and use it with a reasonable title tag

11, Add Alt text to your photos

When somehow the photo you put there was not see by the audience, the alt text will show as an alternative. That is how the Alt text works.

Filling in the ALT tag is a very important optimization method for those image websites.

12, Don’t ignore the name of the photo

Most webmasters don’t care about this when doing SEO, but if your industry is highly competitive, getting every detail right will help your rankings. If you don’t want to spend money on SEO, working on those details will help you to obtain a better rank.

We can name the picture according to the content of the article, for example, the picture in this article uses wordpress-seo-*.png. Suggestions for naming images are:

1. Don’t use meaningless names

2. It is recommended to use English words related to the content to name

3. Separate words with hyphens

4. The name of the featured image in the article contains keywords

13, Make your article useful

Like I highlighted before, content is the most important thing to acquire good search rankings, so writing a good article is the foundation of good SEO.

The first paragraph of content plays a major role in SEO when writing an article.

Usually when we write the first paragraph, the core keywords of the article shall be showed, such as the WordPress SEO of this article.

At the same time, the first paragraph is also the part that attracts the attention of visitors. If someone sees that the first paragraph does not contain the results of his search, they are likely to close the website window and click on another search result.

Both Yoast SEO and Rank Math will give you an SEO optimization suggestion when writing an article. You can refer to it, but you don’t have to fully accept their suggestions.

My experience is that when writing an article, you have to ask yourself about what you write:

1. Will anybody search for it?

2. Whether the content of the article meets the needs of users

3. Whether the content of the article perform well for SEO purpose

14, Mind the length of your article

Some webmasters and institutions have conducted surveys and statistics on the relationship between article length and ranking. In fact, it quite matches our Google searching experience that long articles often get good rankings. Why is that? I think in most cases, length represents depth. Google want those articles who have depth to get a better ranking.

Hi, but don’t apply this rule all the time. I mean, don’t use crap in your article to make it longer. Remember, quality is the foundation.

Yet, as long as your article can really help its audiences, it is very beneficial to appropriately supplement the content width.

15, Optimize your internal Links

It’s easy to understand the internal Link. In this tutorial, everything link you click will lead you to another article within this website. It’s all called internal link.

On the one hand, the function of internal links is to connect the articles and content of your website together, and on the other hand, it is to enrich the content width and depth of the articles.

16, Get high quality external Link

Traditional SEO knowledge tells us that external link optimization refers to the links in other websites instead of your own. It’s called external link.

For example, if you think this article is good, if you forward it to your own blog, or if you post an article on your blog and insert the address of this article, then you can create an external link for me.

External link holds a very high weights in all SEO criteria External links have a huge impact on search engine rankings they are valued by search engines as external votes of confidence/popularity in a web page. If you can get some high-quality external links, the SEO ranking effect is more significant. (An authoritative website, or a big website, can leave you a link, so the quality of this kind of external link is quite high.)

It could be expensive to buy external links. It’s totally up to you if you want to spend this money or not. My advice is you shall spend money on less high quality links rather on many cheap links or even crap links. Those bad links will not help at all but even damage your website. So be careful of it.

17, Set up the sitemap

A sitemap, also known as a sitemap, is a collection of links to all the articles and pages on your website that help search engines discover the pages on your website.

Now the mainstream WordPress SEO plugins support the sitemap function, and there is no need to install the corresponding plugins. (WordPress also supports it natively, but it is better to use the SEO plugin directly.)

18, Submit Sitemap to Search Engine

You shall submit your sitemap to the search engine after it is set up. Beside of Google, don’t forget Bing.

You shall use your Google account to log in Google Search Console, create a new property and then submit your site map.

In addition, you can just install this Plugin: Google Analytic. It can help you to create the connection between your website and Google tools, like the Search Console and Google AdSense.

Keep this in mind. Once you submit your Sitemap to the search engine. Don’t change the architecture of your website too much. Keep the website title for at least a few month. Otherwise, it will take the search engine a long time to recognize it.

19, Key words Study

Key words and External Links are the two foundations of modern SEO. Each of them involves a lot of knowhow and tools. I will make a brief tutorial of Key word study in another section. I can share the main point of key words skill here-Find those key word with less competition but sizable traffic, build your content on it and get traffic.  

There are a lot of tools to do Key words study, such as KWFinderSEMrush and Ahrefs. Semrush and Ahrefs are kind of similar but each has its own specialties. You can read this article for reference. While KWFinder is more focus on the key word itself. Usually, we use it along with SEMrush or Ahrefs

20, Keep important articles updated

In many cases, the content shared in our articles will become outdated with the passage of time. For example, to the SiteGround website construction tutorial in this itodoWeb, A visitors gave feedback to me that many other tutorials he saw on other websites are out of date. He didn’t get his issue resolved until he saw my tutorial. So keeping your content up to date will also help your website traffic and rankings.

21. Optimize website speed

Site speed is also a factor in page rankings, with studies showing that if a page is not opened for more than 4 seconds, one in four visitors will choose to abandon the site.

If you didn’t do anything after you installed those advanced themes and corresponding plugins by default, the opening speed is relatively slow without optimization. So you need to optimize the speed.

For the most basic, you can consider using CDN services and caching plugins.

For speed optimization in WordPress, you can refer to the following articles

Worry about your WordPress Website Speed? Try this Lazy Load Plugin

Of course, if you are not very good at technical optimization, you can directly consider purchasing a server with a high configuration.

A server with better performance will have a significant improvement in the opening speed of the website.

22, Move the dead link in time

After a website has been operating for a period of time, there may be some dead links (that is, it cannot be opened, and the wrong link is accessed).

These dead links will affect the crawling of search engines and degrade the user experience.

WordPress comes with a dead link check plugin, you can install a check by yourself, and then deal with the dead link accordingly.

23, Ensure that mobile access works

Most WordPress themes are responsive and display different layouts according to different browsers, so generally you don’t have to worry about mobile incompatibility.

At the same time, Google has a mobile detection tool that you can test.

However, in the actual test, there is a bug in this result. Obviously, if you open a normal website with a mobile phone test, an error will be reported in the Google mobile terminal detection tool, so you don’t need to worry too much about this detection, and the actual test of your own website shall prevail (there are also many foreign websites. I have encountered this problem for a long time, and there is currently no feasible solution).

At the same time, you can also install an AMP plugin, which is a format for mobile access launched by Google. If there is an AMP page in the search results, it will automatically jump to the AMP page to view the content.

24,Install Statistics Code

Install Statistics Code

Installing statistical code will slow down your website to a certain extent, but analyzing statistical data is a daily job for SEO optimization.

It is recommended to us Google Analytics, which can be used together with Google Search Console.

25, Track keyword rankings

If you are a professional SEO, it is also very important to pay attention to the ranking of keywords.

According to the ranking changes, analyze the SEO performance and judge how to optimize and maintain the ranking.

As a corporate website, it is recommended to pay attention to the changes in the ranking of several main keywords of your own website every day.

Check to see if your ranking has changed or if there are new rival websites, and then analyze the rival websites.

26. Use high-quality images

High-quality images usually have a larger file size, so if your website has a slow internet speed, it is best to use a CDN service if you use high-quality images to avoid slowing down your website.

In addition, high-quality images are mainly to obtain better Google image search rankings. If your website business does not have many users following images, then you don’t need to specially get high-quality images.

As long as the article is clearly illustrated.

27,  Increase user session duration

Session length is a factor that has a relatively large impact on Google website rankings, and it corresponds to the “site bounce rate”.

The lower the bounce rate of the website, the higher the corresponding session duration.

And the bounce rate is high, so the session length is usually not too long.

If the bounce rate is too high and the session duration is too short, Google will think that your web page content does not meet the user’s search needs.

However, this is not absolute. It should be decided according to the actual article content. For example, an article that solves a problem, others come in to see the solution at a glance, and then close the page, which actually meets his user needs.

In order to increase the length of the session, you deliberately hide the answer deeply, but it may cause Google to lower the page rank.

28,  Remove duplicate content

Sometimes after a long time, I don’t even know that I have written the same article on the same topic. There may be some subtle differences between the two articles.

But it’s better to be able to combine the two articles into one, delete one of them, and then 301 redirect to the other.

29, Create an About Page

About pages, contact us pages, including the privacy statement page, can increase the trust of the website, which will indirectly affect the promotion of your website by website visitors, thereby affecting the traffic and ranking of the website.

30, Delete spam comments

Usually after the website is launched, it will be harassed by spam comments.

These spam comments often contain a lot of links, and some webmasters think they are real people’s comments, and they are very happy and passed the review.

In fact, these spam comments with links will damage your website image and affect your SEO ranking.

31, Add breadcrumb navigation

This location in the screenshot is the breadcrumb navigation.

On the one hand, breadcrumb navigation allows users to clearly know where they are on the website and can easily switch to the previous directory.

On the other hand, it also increases the crawling track of search engine spiders.

Some advanced WordPress themes come with breadcrumb navigation. If your theme does not support it, you can also implement it yourself through plugins or code.

32, Use Outbound Links

Use External (Outbound) Links, presumably the SEO plugin you installed will also prompt you.

The meaning is to tell you that the article should insert some links to external websites when appropriate.

The role of this is similar to when you write a paper, with some authoritative materials as references to increase the credibility of your article.

(In fact, my dad is also wondering if it is a scoring rule that Google deliberately made to promote the re-interconnection of the Internet. After all, many people now wish that no one else’s URL would appear on their website.)

Summary of WordPress SEO Optimization

So many WordPress SEO optimization methods have been summed up with you above, you must have a general direction on how to do WordPress SEO now.

However, in the actual process of operating the website, we do not need to do every one of them. After all, few people can always insist that all pages have completed so many optimization projects.

We only need to do basic SEO optimization, and do a detailed SEO for some pages and keywords with relatively large competition. If you are more accurate and complete than your opponent’s content, the chances of ranking above it will be much greater.

Finally, if you like this article, you may wish to add it to your favorites. I will update this article constantly. You can also come back and read this article when you don’t know how to do SEO for your WordPress website.

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