You may wonder what is not a filter setting for data in views when you checking data in Google Analytic. Actually, this is a question related to a topic: how to set up filters in views.
Google allows you to include, exclude and modify filters settings for data in views, but restore is not such an option. For example, it’s available to use filters to exclude traffic if you don’t wanna see those from a particular IP addresses, or include only data from specific subdomains or directories.
Why do you need to set up the filter setting by yourself
Most of the time, Analytics is used to track how external customers and users interact with your website, since internal traffic patterns are typically different from external traffic patterns. When your reporting views contain hit data from both internal and external users of your website, it might become difficult to determine how your customers are actually interacting with your website.https://support.google.com/analytics/answer/1034840
Those words are from Google Analytics. It gives a typical case where you need to customize the filter setting by yourself. Google mentioned a example of a commerical website that you are running. Obviously, it is important to seperate those interal traffics from the external because the latter is what you need after all.
So how to set up the filter by yourself? We have another article to guide you how to it. You can check it out here: View filters are applied in what order in Google Analytics
Different options from predefined and customized filters
There are different options available from predefined and custom filters. For both ways, you can tell what is not a filter setting for data in views. For predefined filter, it allows you to exclude or include traffics from different source. For custom filter, you will have more options to set up, such as the lowercase and advance.
Use of filters
Why do you need know what is not a filter setting for data in views and how to set up the filters. Because the filters are very useful in the traffic analysis. There are several common use of filters:
Get rid of internal traffic from reports
Like we stated above. It is important to seperate the internal traffica from the overall reports because it is the external traffic that you want to drive and values. You can find this options in both predefined and custom filters
Find data in specific directories
You can choosese include filter that identifies only that directory If you need data on activity in only a specific directory. likewise, you can use the include filter in the same way.
This is indeed useful when you want to only concentrade on certain data analysis.
Track subdomains in separate views
In some cases, you need to tract traffic from different domains or subdomains. For example, info.itodoweb.com and www.itodoweb.com. In that case, you can create a seperate views for each of them.
So now you know what is not a filter setting for data in views. Keep it in mind that you can always customize the filter in views by yourself in Google Analytics.