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What is white hat SEO and how To do it?

Search engine optimization (SEO) is a must if you want potential readers to find your website. However, in order to prevent your website from being penalized or even banned from search results, it is necessary to stick to the so-called white hat SEO practices.

Regarding to SEO, This article Ultimate Tutorial for WordPress Website SEO tells a lot already. But in tutorial today, we will focus on what white hat SEO is and which tactics are considered good and which are those so-called bad black hat tactics. Then, we’ll give you a list of the best white hat SEO techniques and discuss why they work and how to implement them.

What is white hat SEO

White hat SEO stands for those methods, practice or ways that is permitted by Search Engines, like Google to boost your websites ranking in the searching result in a natural way instead of paying for Ads.

White Hat SEO
This photo show the ranking made by paid Ad, which is not the natural SEO

White hat SEO techniques follow the terms established by major search engines like Google, Bing, and Yahoo. They contrast with black hat SEO, which relies on deceptive, unethical methods. Some examples of black hat SEO include keyword stuffing, link cloaking, and buying links.

While some black hat SEO techniques may actually improve search engine visibility, they usually only provide temporary benefits. Ultimately, Google will recognize these harmful practices and penalize the sites that use them.

Therefore, following white hat SEO techniques is crucial to maintaining your position in the SERPs and preventing search engines from penalizing your website. If your website is downgraded, it can negatively impact your traffic, reputation, and sales. And, if your site is blacklisted, it’s a tough one to get out of.

6 Best white hat SEO techniques.

Learn the guide from Search Engine

To make sure you’re adhering to white hat SEO strategies and not entering the “grey” areas of black hat SEO, we recommend reading Google’s Webmaster Guidelines

White Hat SEO

These guidelines state how Google finds, indexes, and ranks your website. Learning them can help you better understand which methods can optimize your website in a safe, approved way. The guide also outlines illegal actions that could result in your site being blacklisted or permanently banned.

You may also want to make an SEO audit of your website. This process can help you better understand the effectiveness of your current SEO strategy and give you a baseline.

Google isn’t the only site publishing these guidelines, either. Be sure to check out Bing’s list (this also applies to other engines like Yandex and Ecosia) so you can stay on top there too.

Publish unique, relevant and quality content

The principle of white hat SEO is consistently producing high-quality content. However, it is also important that your articles are original and match search intent. Instead, black hat SEO typically focuses on low-quality and repetitive content just to draw attention to Ad pages

When creating content, the best thing you can do is to fulfill the needs of your users. What questions and concerns do they have that your content and services can help them address? They’re looking for a reason, so you need to be the one providing that knowledge.

We also recommend taking your word count into account. While Google doesn’t recommend a specific article length, search engines prefer lengthy content over shorter articles. As a general rule of thumb, it’s best to aim for a blog post of at least 1,000 words.

Also, to make it easier to optimize your website content, consider installing a plugin such as Rank Math

White Hat SEO

Rank Math offers advice to better adhere to Google’s SEO guidelines. For example, it will assess your keyword density, determine if your content is readable, and make recommendations for optimizing your images and links.

Additionally, Rank Math can identify when you are overusing your keywords. Hence, it helps you avoid black hat SEO techniques like keyword stuffing.

Use the keyword tool and place keywords strategically and organically

Keywords are essential for SEO. However, these phrases must be used strategically. Keyword tools like Google Keyword Planner can help with it.

There is a saying that purpose of competition is to stay away from competition. keyword analysis can help you stay away from highly competitive keywords. Research can also identify short-tail and long-tail keywords. Long-tail keywords tend to be more specific. This specificity makes it easier to match user intent

You can also use Google Suggest to brainstorm long-tail keywords:

White Hat SEO

Start typing the words you want to rank for and note down phrases suggested by Google (the best way to get search engine recommendations is to use the Smart Keyword Tool plugin or an online keyword tool). These keywords tend to be less competitive. Also, since Google produces them, you know users are actively searching for these phrases.

It is also important to use keywords organically on the page. It’s wise to use them in page titles, meta descriptions, and image alt text. Also, keep in mind that you don’t have to use exact match keywords in your content.

To avoid black hat SEO tactics like keyword stuffing, you need to avoid keywords abusing. While adding these phrases to your title, title, and metadata can help with SEO, it can also hurt if you overuse it. It’s better to merge them naturally rather than force them. Again, the SEO plugins mentioned above can help you get the right amount of keywords.

There are also actually quite many keywords tools to use such as Kwfinder

Think about what your audience want

Keyword analysis can help you build a list of phrases to optimize your website. However, it is important to choose keywords and create content that meet the user intention.

User intention is the goal of a user when they type a specific word or phrase into a search engine. For example, if someone searches for “web hosting,” they might expect to find a list of web hosting — instead of the definitions or how it works.

You can use some strategies to meet your user target. One is to make sure your page title accurately reflects your content. SEO page titles help Google index your website, understand its content, and display it in relevant search results.

It also helps make your content scannable by breaking it up into smaller, simpler pieces. For example, you can format your article with subtitles, white space, and video and images.

Optimize your site user experience

Your site user experience is one of Google’s ranking considerations. Part of providing a positive user experience is making sure you have a fast website. Slow load times can increase bounce rates and lead to a negative impression of your website and business.

You can use tools like Google PageSpeed Insights to assess the current page speed and performance of your WordPress site.

White Hat SEO

After you enter your URL, the tool will analyze your website and rate it on a scale of 1 to 100. It will also provide a specific list of suggested improvements.

To really take advantage of the speed and UX of SEO, you need to keep an eye on Google’s Core Web Vitals. These are specific ranking factors provided by Google that affect SEO regarding user experience and usability.

Another aspect of a solid user experience is making sure your website is easy to navigate. Visitors should be able to quickly and easily find what they are looking for and move around your site with ease. Having a simple top-level navigation menu can go a long way, as can having a sidebar widget showing your most popular content.

Optimize your Links

Back link building is another important aspect of white hat SEO. Generating high-quality back links, optimizing your permalinks, and using keyword-rich anchor text can improve your rankings. Some link building services can help create and manage your website’s URLs. However, it is important to choose a reputable service. You want to avoid any platform that contains links for sale or farming, this is a black hat SEO tactic.

Link farms use a set of interconnected web pages to boost the ranking of each page. While these farms appear harmless, search engines that detect linking schemes flag them, along with all the pages they link to.

In contrast, some recommended white hat SEO strategies can optimize your external URLs. For example, to help build backlinks, you might consider guest post. This approach can help you develop professional relationships and grow your audience while linking back to your website organically. Google cares a lot about relevant contextual backlinks, which is why link farms and directories are considered low quality or even black hat.

However, we do not recommend leaving links to your site in the comments section of other blogs. The only exception to this rule is if your input is highly relevant to the content of the article.

It’s also a good idea to regularly monitor your site for broken links, as these can hurt the user experience and, in turn, your SEO. To make this easier, you can use a tool like Broken Link Checker:

White Hat SEO


Search engine optimization is essential to achieve search engine visibility and high positions in the SERPs. However, you need to stick to white hat SEO strategies to prevent your website from being blacklisted. Using approved optimization methods ensures the integrity of your website and can improve your ranking in organic search engine results.



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